One new patient
pays for everything.

Why plastic surgeons need RunPractice.

Patients research extensively before choosing a surgeon. Reviews, website quality, before/after galleries, and social proof determine who gets the consultation. Many surgeons still rely on outdated referral networks instead of digital presence. Meanwhile, AI visibility — ChatGPT, Gemini recommendations — is becoming a new battleground. RunPractice builds the full digital infrastructure so patients find you, trust you, and book.

• Patients research 3–5+ surgeons before booking a consultation
• Before/after content and video testimonials are critical decision factors
• Website quality signals clinical credibility to prospective patients
• AI visibility (ChatGPT, Gemini) is an emerging patient acquisition channel
• High-ticket procedures ($5K–$30K) justify significant marketing investment
• Outdated referral networks can't compete with digital-first competitors