Patients can't book
what they can't find.

Why functional medicine needs RunPractice.

You left traditional insurance-based medicine to build a cash-pay practice. That means patients have to find you directly — insurance doesn't refer to you. Content marketing is your primary acquisition channel: blogs that explain what functional medicine actually is, social content that builds trust, and email nurture that educates over time. RunPractice builds all of it on top of The Brain, so every touchpoint sounds like you.

• Patient education is critical — most don't know functional medicine exists
• SEO for niche terms is achievable but requires expertise
• Content marketing (blogs, videos, social) is the primary acquisition channel
• Cash-pay model means zero insurance referrals — direct acquisition only
• Personal brand is built but lacks systems to scale content
• Traditional agencies don't understand the clinical nuance required