We work with solo physicians and small groups in cash-pay specialties. If you control your marketing budget and care about patient acquisition, you're in the right place.
RunPractice isn't for every doctor. We work best with physicians who are entrepreneurial, decisive, and tired of doing marketing themselves — or tired of agencies that don't deliver.
Our ideal client understands that marketing is an investment, not an expense. They want a system that runs itself so they can focus on medicine. They don't need to be technical — just willing to tap "approve" in a portal.
If any of these describe you, we should talk.
We target specialties with high patient acquisition needs, competitive local markets, and significant cash-pay revenue.
Extremely competitive in every metro. Online presence directly drives cosmetic bookings. Most are unhappy with generic agencies.
The most marketing-hungry segment in healthcare. Entire revenue model depends on visibility, reviews, and social content.
High-ticket procedures mean even one new patient per month from better marketing pays for the entire stack many times over.
Already entrepreneurial. Left insurance-based medicine to build cash-pay practices. Underserved by traditional agencies.
Elective procedures depend on patient discovery online. Visual content drives social engagement. Massive market size.
LASIK and cosmetic eye procedures are high-ticket and heavily marketed. Content that builds trust is critical.
Sports medicine focus. Cash-pay regenerative services need direct patient acquisition. Athletes research surgeons extensively.
Boutique, concierge, and wellness-focused practices building brands around women's health need content that educates and builds trust.
Cash-pay membership model requires direct patient acquisition. Need to fill a panel of 400–600 patients, then shift to retention.
Growing demand for mental health. Cash-pay services like ketamine therapy and TMS need direct patient marketing.
Competitive niche with high patient volume. Regenerative and cash-pay procedures benefit from strong online presence.
We'd rather be honest upfront than waste your time. If any of these describe you, we're probably not the right fit.
"We do the marketing.
You do the medicine."
— RunPractice
Book a 20-minute strategy call. We'll tell you exactly what we'd build for your specialty and market.